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Thursday, October 18 • 12:30pm - 1:30pm
The Real-Deal Breakdown of the Branded Placement

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Trace the steps of a song to learn exactly what goes into a branded major placement. Exactly how does a song get aligned with a brand? What do the deals and the contracts look like? We will cover everything you need to know on major placements.

Panelists
avatar for Bruce MacKenzie

Bruce MacKenzie

As head of GreenLight Music, Bruce focuses on music strategy, partnerships and licensing opportunities for global brands while supporting Corbis Entertainment's other business offerings. Plus GreenLight Music's licensing site, the music industry's first online sync licensing solution for popular music with the support of all four major music labels. | Bruce has an extensive background in music marketing with previous tenure at Warner Music and... Read More →
avatar for Kavi Ohri

Kavi Ohri

Kavi runs Music Dealers' East Coast operations where he strives to help global Brands, Ad Agencies, Movie Studios, TV Networks and Music Supervisors find the best music solutions for their various projects by connecting them to the company’s growing community of independent artists, bands, composers and songwriters. | | Prior to joining Music Dealers, Kavi was VP of Music at NY-based creative agency Decon. He also spent 6 years as Director... Read More →
avatar for Julie Potash

Julie Potash

“M.I.A. and Miike Snow’s lovechild” | -NY POST | | “Hesta Prynn is the cool funny alt. superstar you wish presented the news every night. Static beats skitter under a Santigold-style vocal, with a riff that The Stokes would kill for. Miss it at your peril.” | -NME | | Hesta Prynn is a maverick in the classic “New York” sense of the word. Walking the line between exquisitely pretty and totally hardcore, the former Northern... Read More →
avatar for Richard Stumpf

Richard Stumpf

Richard Stumpf is the President of Imagem Music, US (IMU), the world's leading independent music publisher. Since taking the helm of Imagem Music in late 2010, the US roster has grown considerably and includes hip-hop sensations Ludacris and MIA, the legendary Sammy Cahn, Elvis Presley and Rodgers & Hammerstein catalogues, world renowned writer/producers John Shanks and Steve Robson, multi-platinum singer/songwriter Anna Nalick, cutting edge... Read More →
avatar for Ryan Wines

Ryan Wines

Co-founder and Managing Partner of Marmoset Music, Ryan Wines has worked on both the agency side and the client side of the of advertising world, while simultaneously pursuing adventures in music. An Oregon native, in less than two years Ryan has turned a random idea between two guys in a coffee shop into a rocketing music agency, shepherding a growing conduit between Portland's indie music community and Madison Avenue. During Marmoset's brief... Read More →


Attendees (80)