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Tuesday, October 16 • 2:00pm - 3:00pm
Advanced PR Techniques for the Digital World

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What tools and techniques work best in the implementation of successful PR campaigns? How should you position press releases for effective results and who are the most influential recipient targets? What should you budget to engage a PR firm? This panel is all about cutting edge PR campaigns.

avatar for Jerry Graham

Jerry Graham

Since 1998 Jerry Graham has been devoted to Publicity in the worlds of music and entertainment. Topping off a fourteen year career, Graham has been Director Of Publicity for The Syndicate since early 2011. In this role he has overseen the recent U.S. press campaigns of such artists... Read More →
avatar for Ariel Hyatt

Ariel Hyatt

Ariel Hyatt is a thought leader in the digital PR world: the founder of a successful PR firm; international speaker & educator and the author of two books on social media and marketing for artists. Ariel’s Cyber PR® process marks the intersection of social media with engaged behavior... Read More →
avatar for Mark Satlof

Mark Satlof

Mark Satlof started his career working with new/no-wave legends Pere Ubu. Now, hundreds of successful PR campaigns later, he is involved with the entire Shore Fire roster, using his experience to guide the creative direction of the company's PR efforts.
avatar for Shirley A. Washington

Shirley A. Washington

Shirley A. Washington is an Adjunct Clinical Assistant Professor of the Music Business Program at the Steinhardt School of Culture, Education, and Human Development at New York University. She administers the Music Business Internship Program as well as teaches “Business Structure... Read More →
avatar for Kevin Wortis

Kevin Wortis

Kevin Wortis, a 20-year music industry veteran, worked for years as a booking agent, artist manager and label head before co-founding and running the pioneering label services company World's Fair. There he signed and authored marketing campaigns for such notable clients as Rough... Read More →

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