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Tuesday, October 16 • 2:00pm - 3:00pm
The Connective Tissue Between Content and Advertising

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The term “advertising” in music is now quite diverse. There are new revenues and opportunities for the artist as well as new decisions to be made for the advertising executive. Maneuvering through the digital landscape is proving to offer real opportunities as well as real challenges. Join this panel of ad-hawks who will sift through the weighty current affairs.

Panelists
avatar for Marcie Allen

Marcie Allen

Marcie Allen is President of New York City based sponsorship and fulfillment agency MAC Presents. Allen leverages her seventeen years of music industry experience to negotiate high profile sponsorships between the world’s leading brands and artists. Emerging as a leader in the world of music sponsorship, Allen is a seven time nominee and two time winner of Billboard Magazine's Concert Marketing and Promotion Award. Allen has executed numerous... Read More →
avatar for Dan Burt

Dan Burt

Dan Burt has been supervising and producing music at JWT (2009 Adweek Global | Agency of the Year) for over 10 years and has worked on thousands of | commercial spots for global and national clients. He has brought | groundbreaking music to JWT, making branded entertainment a reality for even | the most unexpected clients, including Schick and Diamond Trading Company | ("A Diamond is Forever" campaigns), and has further strengthened giants... Read More →
AD

Antony Demekhin

VP Account Director and Music Strategy Lead, Music Dealers
Antony Demekhin is VP Account Director and Music Strategy Lead for global music agency and licensing company, Music Dealers. After playing music for most of his waking life and wearing every music-related hat imaginable throughout college in preparation for a career in the music business, the uncertainty of the industry in 2005 drove him to another creative field; advertising. Antony spent the first 6 years of his professional career working with... Read More →
avatar for Corey Denis

Corey Denis

Corey Denis has been pioneering digital music marketing for fifteen years using everything from early ListServs & phpbb forums to social networks and MMORPGs. She started playing violin at age nine, but got her music industry start a little later at What Are Records? where she built and leveraged online street teams to increase sales and connect with fan bases for Frank Black, Figurine, Stephen Lynch, Maceo Parker, The Samples, The Innocence... Read More →
avatar for Ryan Fitch

Ryan Fitch

Ryan Fitch, music producer at advertising agency Saatchi & Saatchi, has spent the last 7 years integrating music into TV, radio and interactive campaigns for top global brands like P&G, JCPenney, Miller and Cadbury among others. During his tenure, Saatchi has earned several awards, including Agency of the Year at Canne and recently he was voted as one of the “Best Ad Agency Music Executive” in NARIP’s Best in the Music Inudstry Biz poll.


Attendees (80)