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Wednesday, October 17 • 12:30pm - 1:30pm
Breaking Digital

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Go behind the scenes to find out what it REALLY takes to break a band in the digital world. Case-study scenarios will be examined by pros as they analyze artist-centric PR, marketing, touring and radio campaigns.

Panelists
avatar for Hannah Carlen

Hannah Carlen

Hannah Carlen has been working in radio for over ten years, first as a music director, then as a college and noncomm radio promoter, and presently as the head of radio for all formats with the Dead Oceans, Jagjaguwar, and Secretly Canadian label group.
avatar for Jules Ferree

Jules Ferree

With over eight years of experience in the music industry at both RCA Records and Island Def Jam, Jules Ferree has architected and executed award-winning social media and marketing campaigns for Justin Bieber, Rihanna and Jennifer Lopez. As Senior Director of Digital & New Business... Read More →
avatar for Alex Luke

Alex Luke

Alex Luke is currently EVP of A&R for EMI Music, working with developing and established artists across the Astralwerks, Virgin and Capitol Records rosters. He previously managed the global music programming and label relations teams at iTunes and Napster, and established some of... Read More →
avatar for Steven Masur

Steven Masur

Steven Masur is a Senior Partner of MasurLaw. Steve has over 18 years of experience working with digital media and entertainment clients on their corporate and intellectual property transactions and day-to-day business issues. He helps with corporate finance, M&A, intellectual property... Read More →
avatar for Theda Sandiford

Theda Sandiford

VP, Commercial Partnerships, Universal Music
Theda Sandiford is the VP of Commercial Partnerships at Universal Music Group, leading their North American streaming efforts. She graduated from Tufts University and is a certified sommelier and prolific mixed media artist.
avatar for Rome Thomas

Rome Thomas

ROME THOMAS | | As SVP Sales & Artist Development for record label & entertainment company A&M/Octone Records, Rome Thomas is responsible for developing sales and artist development- focused marketing strategy for an artist roster that boasts the likes of multi-platinum artists... Read More →


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