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Wednesday, October 17 • 3:30pm - 4:30pm
Fan-durance: Sourcing Funding from Fandom

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"Direct to Fan" is proving to be a compelling strategy for young artists, but there are many hurdles to overcome. How can artists unite their fanbase to build a revenue stream? We’ll reveal the newest case-study pitfalls to beware of and specific methods and tools that work.

avatar for Karen Bair

Karen Bair

A product of the Manchester music scene, Bair got her start in radio and discovered and helped sign multi-platinum, artist Gabrielle. Bair moved to New York working for Polygram Records in the 90's, working with artists such as Portishead, Orbital, and Rammstein. During the early 2000's Bair joined AMP promotions and enjoyed much success working several multi-platinum artists to crossover radio. Bair became V.P of Artist Relations of... Read More →
avatar for Scott Englund

Scott Englund

Scott hails from the suburbs of Chicago and graduated from NYU in the Music Business program. But before that, he took on an internship at a young startup called FanBridge, where he learned the ins and outs of how artists and bands should make the most of their online presence. He now is the Head of Client Services at FanBridge where he assists artists of all sizes with digital strategy and marketing through online strategies from email to... Read More →
avatar for Kendel Ratley

Kendel Ratley

Kendel Ratley is Kickstarter's Director of Marketing and Outreach. She focuses on implementing Kickstarter's mission in the real world via events, community relations, and helping artists conceptualize projects. Kendel has spent a decade marketing NYC music and tech start-ups. She previously served as Marketing Director of (Le) Poisson Rouge, a multimedia arts space in Greenwich Village, overseeing promotion and publicity for hundreds of creative... Read More →
avatar for Gustavo Rodriguez

Gustavo Rodriguez

Gustavo Rodriguez is Director of Creative Development at RocketHub, "The World's Funding Machine". The company has been featured in the Rolling Stone, The New York Times, NPR, Billboard, Variety, CNN, The Washington Post, ABC News, USA Today, etc. while helping thousands of artists raise millions of dollars globally. In addition to his work with Rockethub, Rodriguez is an established NYC-based talent booker, musician and event producer.
avatar for Benji Rogers

Benji Rogers

Founder & Chief Strategy Officer, PledgeMusic
Benji Rogers is currently Chief Strategy Officer of PledgeMusic, the global direct-to-fan company he co-founded in 2008. A public speaker, investor, and musician from London and New York, Rogers co-founded Radiary Creations in 2014 and is an advisor to a multitude of companies, including Dubset Media, Sound Diplomacy, Cords for Music, First Artist Bank, and NoiseTrade. In 2014, he was the recipient of the A&R Worldwide "Digital Executive of... Read More →
avatar for Jason Walsmith

Jason Walsmith

Jason Walsmith is a founding member of the near 2 decade old band The Nadas. The iowa based band starting as a college pastime and is now a lifelong career. The Nadas have played over a thousand shows around the US and produced over a dozen records and DVDs. In his spare time Jason is also a nationally published photographer and operates a small letterpress printshop in his home town of Des Moines Iowa. Experience in the music industry has led... Read More →

Attendees (80)