Sam Howard-Spink is Clinical Associate Professor of Music Business in NYU Steinhardt's Department of Music and Performing Arts Professions. His research and teaching interests are in the political-economic systems of international music and interactive media industries and cultures. Emerging Models and Markets for Music (EM3), the title of the graduate course Sam designed and teaches at NYU, covers hybrid business models for music, and the major emerging music markets of Brazil and Latin America, India, Nigeria and Pan-Africa, and South East Asia including China, Japan, and South Korea. In the undergraduate Music Business Program, Sam teaches International Music Marketplace covering similar topics; and Interactive, Internet, and Mobile Music, a smaller discussion-oriented class that surveys all forms of digital/networked/analog distribution and music engagement. Related research interests include cultural and economic hybridization, glocalization, cosmopolitanism, soft power, and Music Cities; and video games, VR/AR/MR, holographics, and other emergent interactive media involving music. In 2024, Sam published a Sage Music Business Case Study on the K-pop group BTS and South Korean soft power.