Carl holds a dual role as Director of Strategic Marketing for PreSonus & VP of Marketing for Nimbit, a PreSonus company. Nimbit are the creators of the leading direct-to-fan platform for musicians. Carl previously was VP of Marketing for Cakewalk by Roland, and in the 90s, launched Soundsbig.com, the Internet’s first online radio broadcasting network; he also held positions at New World Records and A&M. Carl is a regular public speaker on music technology, social media and music business with engagements including CMJ Music Marathon, SXSW, Belfast Music Week, ASCAP I Create Music Expo & NAMM.