Sid McCain began her career as a publicist working for Susan Blond Inc. After a five year tenure with Susan Blond, she moved on to Columbia records and has subsequently worked at most of the majors record labels including Capitol and Arista Records. It was not until 2003, when she was hired as Head of Press for Richard Branson's V2 Records, that she was given the opportunity to head-up V2 Records Canada (home to The White Stripes, Moby and Elbow). In 2007,V2 Records closed it's doors and she found a new home at EMI Label services in Canada. Ms. McCain was brought back to the States to seek out label and artist opportunities for EMI Label Services / Caroline Distribution. In her spare time, she contributes to the Thompkins Square Park dog run, the Humane Society and Honor Vet.