Antony Demekhin is VP Account Director and Music Strategy Lead for global music agency and licensing company, Music Dealers. After playing music for most of his waking life and wearing every music-related hat imaginable throughout college in preparation for a career in the music business, the uncertainty of the industry in 2005 drove him to another creative field; advertising. Antony spent the first 6 years of his professional career working with brands such as Macy’s, Procter & Gamble, Nintendo and Kellogg’s, before returning to the music world as a bridge between brands and the music industry. In his current role, Antony helps major global brands like Coca-Cola and Microsoft navigate the music space when developing music-based marketing strategies as well as striking deals with labels, publishers and artists. In 2013, Antony led the team that produced and promoted the Official Coca-Cola Anthem for the Sochi 2014 Winter Olympic Games. Most recently, he led an unprecedented publishing rights clearance effort for Coca-Cola’s European market, working with virtually every major publisher and clearing almost 100 international titles which were printed across 450 million Coca-Cola cans.