Rob Stone
In June of 1996, Stone left Arista Records as VP of promotion, having helped start Bad Boy Records with Sean combs, to start Cornerstone: a NYC-based agency that has grown globally to a dedicated staff of over 100 employees and additional offices in Los Angeles and London.
With Cornerstone, Stone and co-CEO Jon Cohen created a new style of marketing. Utilizing skills honed in the music business, they devised methods of breaking brands the same way they had been breaking music acts. Today nearly every brand has adopted these methods. A Billboard cover story declared; “Cornerstone sits at the nexus of branding and music, and are arguably the pioneers in the movement.”
Current clients include Microsoft, Diageo, Pepsi and Converse.
In 1998 Stone and Cohen launched The FADER, an ahead-of-the-curve music and lifestyle magazine The New York Times calls a “music and fashion bible,” which has become the unofficial guide to “what’s next in the music business.”